St John’s College
Concept
Strategy
Design
Packaging
The “Stewardship Project” was an alumni fundraising program for SJC.
Donations were divided into 4 tiers:
T1: One book / T2: Two books / T3: Four books / T4: Six books
Project Goals
1. Make a cheap paper back book feel elegant & luxurious
2. Entice alumni to donate at the highest level
The first goal was achieved by designing a minimalistic dust jacket & book sleeve that felt elevated. Executed with bold typography, combined with specific finishes and paper textures.
The second goal was achieved through an interconnected design: each book could stand alone, but together all 6 formed a cohesive design when displaying the spine.