St John’s College
Concept
Strategy
Design
Packaging
The “Stewardship Project” was an alumni fundraising program for SJC.
Donations were divided into 4 tiers:
T1: One book / T2: Two books / T3: Four books / T4: Six books
Project Goals
1. Make the books feel desirable and elegant
2. Entice alumni to donate at the highest level
The first goal was achieved with minimalistic bold design, combined with specific finishes and paper textures.
The second goal was achieved through an interconnected design: each book could stand alone, but together, all six formed a larger, cohesive design.









